Artificial intelligence has become the loudest conversation in insurance innovation, but at CRC Group, the focus is less on hype and more on where technology genuinely improves outcomes. For David Hurst (pictured), chief technology and innovation officer, the question is not whether AI will transform insurance, but how to deploy it in ways that reduce friction, prove value and strengthen long-term competitiveness across a complex wholesale and underwriting platform.
Why transformation at CRC Group starts with clients, not technology
