Humanizing a technical risk
Despite widespread awareness of cyber threats, many consumers do not realize personal cyber insurance exists. “Most people have heard the term ‘cyber insurance,’ but they associate it with businesses,” she said. “Understanding that there is coverage available for individuals is often the real challenge.” Part of the difficulty lies in the technical nature of cyber risk. Conversations can quickly drift into unfamiliar territory – malware, ransomware, authentication tools – which can alienate clients. “Cyber risk is deeply technical, and many people felt uncomfortable with that,” Araujo said. “They didn’t want to talk about the technical aspects. They simply want their devices and apps to work.”
