Progressive Insurance Helps First-Time Homebuyers With Down Payments

As many as 200 first-time homebuyers could receive down payment assistance up to $13,500 each thanks to Progressive Insurance.

Progressive’s UpPayment program is available to first-time homebuyers purchasing a non-commercial, non-mobile residential property with intention of making it their permanent residence.

To qualify, applicants must be legal U.S. residents, be at least 18 years old, and have household annual income below 500% of the federal poverty guidelines, which for a family of three is $136,600.

Applicants must secure a mortgage pre-approval and participate in a Housing and Urban Development (HUD)-approved housing counseling program. These counselors help homebuyers navigate the homebuying process and connect them with financial assistance programs, including UpPayment.

“For many people, the hardest part of buying a home isn’t the monthly payment – it’s getting in the door,” said Tricia Griffith, chief executive officer at Progressive. “UpPayment is designed to remove that barrier. By combining financial support with practical guidance, we’re helping more first-time buyers take a meaningful step toward stability and deepening our commitment to help people move forward and live fully.”

It’s become difficult for many people to buy a home – only 21% of homebuyers in 2025 were purchasing their first home, the lowest number ever recorded, according to the National Association of Realtors. The annual income needed to afford a median-priced home with a 20% down payment increased from $49,008 in 2020 to more than $101,000 in 2024.

The UpPayment program is now open through October 31. More information on finding a counselor and how to apply can be found at Progressive’s Open the House initiative, a multi-year commitment to help more people get into a home, sustain homeownership, and build wealth along the way. Since 2024, Progressive has committed more than $16 million to down payment assistance for more than 100 families, expanding access to HUD-certified counseling for over 15,000 households, and supporting services that have helped more than 960 families remain housed during times of hardship.