Pricing at a glance
AI platform costs · June 2026 · USD per user/month
Pricing comparison: main AI platforms
Subscription tiers only. Enterprise pricing negotiated separately for all platforms.
Free tier
Standard paid
Power user
Hidden / watch out
ChatGPT
OpenAI · GPT-5.5
Claude
Anthropic · Opus 4.8
Gemini
Google · 2.5 Pro
Enterprise requires Google Workspace base subscription — add $14–22/user/mo to the figures above.
Copilot
Microsoft · M365
Copilot Business requires M365 base subscription (~$12.50/user/mo). Total cost is 2–4× a standalone Claude or ChatGPT plan.
Grok
xAI · Grok 4
DeepSeek
Chinese open-source
ChatGPT (GPT-5.5) – the familiar workhorse
GPT-5.5 is the model most people started with, and for many teams it’s still the default. That’s not just inertia – it genuinely handles a wide range of tasks well. Drafting, summarising, researching, building workflows: it’s the most versatile of the main platforms, and its interface is the easiest to pick up. The Custom GPTs feature lets teams build tailored tools without a developer, useful for brokers who want a document-review assistant configured to their specific policy types or a first-draft generator for standard client letters.
