Build over buy: internal solutions with scale and integration
A central question for any technology transformation is whether to build in-house or partner with external providers. For USI, Bang explained, the answer is largely “build over buy.” “We do have partners, but the majority of our work is internal,” she said. “We want to create proprietary solutions that give us a long-term, sustainable advantage, and we also want to ensure tight integration within our ecosystem. Many external vendors are startups; some may be sold or change direction, creating potential risks for us. Building internally allows us to maintain control, scale efficiently, and create something truly unique.”
