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Home»Specialized Insurance»Insurers face Gen Z personalization gap – TransUnion
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Insurers face Gen Z personalization gap – TransUnion

AwaisBy AwaisJune 19, 2026No Comments1 Min Read1 Views
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Insurers face Gen Z personalization gap - TransUnion
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Patrick Foy, senior director of strategic planning for TransUnion’s insurance business, said the Gen Z finding should concern carriers thinking about long-term retention. “Persistent inflation has heightened consumers’ focus on price and value,” Foy said. “When customers don’t feel engaged through personalization, they’re more likely to switch providers, even for modest price differences. Insurers should be especially concerned that so few Gen Z consumers report personalization, as they represent the future of the market.”

Face gap Gen Insurers Personalization TransUnion
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