Sentry Insurance will take over as the sponsor of the PGA Tour event at Torrey Pines Golf Course in San Diego, Calif.
The tournament, which will be named The Sentry, will take place Jan. 27-30, 2027. The iconic Torrey Pines has hosted professional golf tournaments since 1952.
“We’re honored to continue investing in the game and creating experiences that bring together players, fans, partners and communities,” said Sentry CEO Pete McPartland. “We look forward to working closely with the San Diego community to shine a spotlight on everything that makes the region so special and continue our longstanding dedication of strengthening the communities we’re a part of.”
Wisconsin-based Sentry previously sponsored a PGA tournament at The Plantation Course at Kapalua in Maui, Hawaii. The event, also named The Sentry, was canceled this year due to ongoing drought conditions in Maui.
In April the PGA announced it would discontinue the Maui tournament, temporarily leaving Sentry without a sponsored event. The PGA, meanwhile, needed a new sponsor for its Torrey Pines tournament after Farmers Insurance chose not to renew its contract as lead sponsor.
In stepped Sentry, who has a long-standing partnership with the PGA and professional golf.
“For 75 years the PGA TOUR has hosted elite competition in San Diego, including the last 60 at revered Torrey Pines, and we are proud to build upon that legacy and longtime philanthropic impact with our partners at Sentry Insurance,” said PGA TOUR CEO Brian Rolapp.
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