Insurers, including Aviva, have publicly discussed the use of generative AI in areas such as customer service, underwriting support and operational efficiency, while a wider group of carriers and intermediaries are exploring how tools like ChatGPT could sit within the early stages of customer journeys. However, most activity to date remains experimental, with limited deployment into core distribution.
Simply Business brings ChatGPT into SME insurance funnel as insurers test new distribution route
By Awais
